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WORKING TO COUNT HARD TO REACH COMMUNITIES IN SAN DIEGO AND IMPERIAL COUNTIES

Welcome to the Count Me 2020 Week of Action Participant toolkit!

Week Of ACTION OVERVIEW

You are here because you are a reporting partner, coalition member, local, State, or national ally, funder, friend, or well-wisher of Count Me 2020, the San Diego and Imperial Counties Census 2020 Community Outreach Coalition.
Welcome!
Together, COUNT ME 2020 partners have held 1,600+ live and virtual events and made over 1 million impressions with San Diego and Imperial Counties residents! This is an amazing place to be 18 months after we started, and it is the work of all the Count Me 2020 Coalition partners that made this happen.
On the week of July 6th to July 10th, we invite all members of the coalition, State, Federal, and County partners, community members, local jurisdictions, and legislative representatives to join us in making the final 30 day push before enumerators start knocking doors on August 11th.
All of us together will make this Week of Action full, fun, and powerful!
This week of action is necessary for three main reasons:
  • The 2020 Census is live right now and we are still far from full participation. Take the Census now! #2020census #countme2020 #CaliforniaCounts
  • Count Me 2020 partners have done amazing work as trusted messengers in hard to engage communities! #CommunitiesCount #SanDiegoCounts #ImperialCounts #countme2020 #2020census
  • The Census is civic engagement at its most clear. Everyone is counted and #everyonecounts. #countme2020 #CaliforniaCounts #2020census
The week of action includes a heavy push on social media; virtual events: 2 PowerHour w/JoAnn Fields shows on Facebook, a Count Me 2020 virtual town hall, and of course our happy-hour Zoom dance party!; car caravans in the South Bay and North San Diego County; a media push led by Scatena Daniels; and support through paid ads by State and County media partners.
If you plan to do anything Census related during the week of July 6-10, no matter how big or small, please let us know so that we can lift it up and show the deep impact of the Count Me 2020 network.
DAILY ACTIONS YOU CAN EASILY TAKE
Spend the week lifting up your work in our communities, as we all step up to deal with an unprecedented time while still trying to get the best count possible!
Join us for our Virtual Events
Share our daily graphics and messages with the [#countme2020] hashtag
Encourage everyone you know to take the Census now.
Below is the outline of daily themes; daily social media graphics, messages/captions, and hashtags; partner activities we have so far; and some other resources.
We can do this, if we do it together!

current Timeline Overview

  • Overall Census count extended 3 mo. July 31st to October 31st
  • Self-Response Period extended 4 mo. April 12th to August 11th
  • Non-Response Follow-Up (NRFU) Period [Enumerators] shifts 3 mo. [may 12 – July 31] to [August 11 – October 31]
  • Count Me 2020, SANDAG, County of Imperial outreach shifts 3 mo. April 30th to July 31st
  • https://my2020census.gov Please use these QR codes as much as possible! Folder here.
  • They link directly to http://my2020census.gov
    • But share geographic use data, so we can see if people are using them
  • Many different versions and sizes in the folder, including ones with Spanish logo

Latest census response numbers

  • * Our BHAG* is to beat our 2010 response rate by the end of the Week of Action! 
  • San Diego County is only HALF a percent away from the 2010 final response rate of 68%! Imperial County is only 3% away from the 2010 final response rate of 58%!
  • As of 7.01.2020:
    • San Diego is at 67.5%
      • Goal: > 2010 SRR of 58.5%
      • Exceed: Get to 60%
  • EXTRA GREAT: The City of San Diego is #2 in the Nation for cities over 1 million residents
  • Check our region’s self-response progress, updated daily, at this link.
  • BHAG is a Big Hairy Audacious Goal, but in this case we can do it in a week! (and the 18 months it took to get here 🙂

Key overall Messages

  • All Californians can participate in the 2020 Census and make a difference today! There are three easy ways to fill out the form:
    • Online @ my2020census.gov
    • By phone at 844-330-2020 (a list of in-language options is available here)
    • By mail, if you received a paper form
  • 9 simple, confidential questions: The Census counts everyone living in the United States regardless of their background or immigration status. It’s a simple and confidential 9 question survey. Questions include your name, address, sex, race, and age.
  • Billions in funding for community programs: Census data informs funding for key programs such as Head Start, childcare and development programs, community mental health programs, nutritional programs, educational and health care resources, and more.
  • No citizenship question: The Census will never ask about your citizenship status or for your social security number, bank details, payment, or a donation. Census data is not used to determine eligibility for any public programs.
  • Everyone counts: Make sure you count everyone in your home, including roommates, young children and newborns. This also includes any friends or family members who are living and sleeping there most of the time as of April 1, 2020.
  • Your information is secure: Your responses to the Census are protected by law and cannot be shared with, or used by, any other government agencies. Answers cannot be used for law enforcement purposes or to determine eligibility for government benefits or immigration enforcement. Census data will not be shared with your landlords.
  • Census Timelines • Learn more about the operational adjustments here: https://2020census.gov/en/news-events/press-releases/update-census-operations.html?#

Daily Themes for count me 2020 week

Beginning July 6, Count Me 2020 will have daily themed posts for you to share on Facebook, Twitter, and Instagram; a special @CountMe2020 frame on FB and filter on Instagram for you to use for the week; we will host virtual events, lift up partner activities, partner with legislative representatives, and engage with the media.

Day 1: July 6 - Our Region Counts!

Download Day 1 Graphics

Day 1 Theme: Uplift Region 10 –  San Diego and Imperial Counties + Kick-Off!

Hashtags: #countme2020 #ImperialCounts #SanDiegoCounts #CaliforniaCounts #2020census #everyonecounts

MESSAGE 1: San Diego and Imperial Counties contain extreme geographic and demographic diversity. From the ocean, to the mountains, to the desert, everyone should count! Go to my2020census.gov to take the Census today! #countme2020 #SanDiegoCounts #ImperialCounts #CaliforniaCounts #2020census

MESSAGE 2: California is the hardest-to-count state in the nation, and Imperial County is the #1 hardest to count county in California. It has also been hit hard by COVID-19, and yet it’s only 3% behind its 2010 rate! Take the Census today. #countme2020 #ImperialCounts #SanDiegoCounts #CaliforniaCounts #2020census

MESSAGE 3: San Diego County is just HALF A PERCENT away from breaking its 2010 self-response rate of 68%! Take the Census today and make sure our region gets the money to support healthcare, parks, roads, and social services. The Census is safe, secure, confidential, and easy to complete, go to my2020census.gov or call 844-330-2020 #SanDiegoCounts #ImperialCounts #countme2020 #CaliforniaCounts #2020census

Activities:

● July 6th beginning at 9 a.m.: and continuing throughout the week: Karen Organization of San Diego will host a phone bank and connect via social to reach Karen, Karenni, and Burmese speakers.
● July 6th from 2 p.m. to 3 p.m.: Chula Vista Community Collaborative will host “Mask Monday”, free mask giveaway including a Census Flyer at Vista Square campus.
● July 6th from 5 p.m. to 7 p.m.: ERRRVERYBODi Line Dancers, BAPAC SD, API Initiative, and Paving Great Futures will host “Census 2020 Happy Hour”, with dancing and giveaways.

Day 2: July 7 - Our communities count!

Download Day 2 Graphics

Day 2 Theme: Uplift Our Hard-to-Count Populations

Hashtags: #countme2020 #EveryoneCounts #CaliforniaCounts #2020census #CountMeIn

MESSAGE 1: The Census gives us an understanding of who we are as a nation. It guides local funding, representation, and civil rights policies. Take the Census today at my2020census.gov #countme2020 #2020census #everyonecounts

MESSAGE 2: There are up to 1,000,000 individuals who are considered “Hard-to-Count” in our region, San Diego and imperial Counties. The Census is safe, secure, confidential, and easy to complete. Take the census today @my2020census.gov #countme2020 #EveryoneCounts #CaliforniaCounts #2020census

MESSAGE 3: Hard-To-Count or HTC refers to residents who live in areas that based on demographic, socioeconomic, and housing characteristics, have proven to be hard to reach in prior Census counts. #countme2020 #EveryoneCounts #CaliforniaCounts #2020census #CountMeIn

Activities:
  • July 7th beginning at 9 a.m.: and continuing throughout the week: Karen Organization of San Diego will host a phone bank and connect via social to reach Karen, Karenni, and Burmese speakers.
    July 7th from 9 a.m. to 11 a.m.: The San Diego LGBT Community Center will promote the Census by including flyers in food boxes passed out to 350 families who’ll attend our monthly food bank.
  • July 7th from 9:30 a.m. to 11 a.m.: Bayside Community Center will distribute fresh bread, toiletries, Count Me 2020 swag (e.g., shirts, tote bags, masks) and educational info. Bayside Staff will be available to answer questions about the census and to inquire with each food distribution recipient if s/he has completed the Census.
    July 7th from 10 a.m. to 12 p.m.: NLRC will continue Census education to migrant workers and members of tribal communities at Pauma Health Care Center with the Feeding San Diego mobile pantry.
    July 7th beginning at 12 p.m.: Census Power Hour, w/JoAnn Fields, featuring: Diana Rosas, USCB Partnership Specialist in Imperial County and Connie Hernandez, Program Manager Region 10, California Complete Count.
  • July 7th beginning at 6 p.m.: Universidad Popular launches their virtual townhall series on Facebook Live featuring council members from North County. The first one features San Marcos Councilmember María Nuñez from District 1, and will be presented in Spanish. Media is welcome to log in.

Day 3: July 8 - Our Voices Count

This is a list of the lowest performing Census tracts in Region 10, named by the neighborhood or city in which they are located, not the rate for the whole area/city..
Download Day 3 Graphics
Day 3 Theme: Uplift Our Hard-to-Count Cities & Neighborhoods
Hashtags: #countme2020 #ImperialCounts #SanDiegoCounts #CaliforniaCounts #everyonecounts #2020census

MESSAGE 1: Being counted in the Census tells everyone WHO we are and WHERE we are so that our communities get the resources we deserve. #countme2020 #EveryoneCounts #CaliforniaCounts #2020census

Key points:
  • Unincorporated Areas are not part of an official city
    • HTC Unincorporated areas include: El Cajon, Campo/Morena Village/Jacumba/Boulevard, Santa Ysabel/Warner Springs, Bombay Beach, Heber, Niland, Ocotillo, Palo Verde, Salton City, Seeley, Winterhaven
  • CA is home to the largest number of Native Americans in the United States. Of the 110 federally recognized tribes in CA, 19 are in our region.
    • Tribal lands in our region: Barona, Campo, Captain Grande, Cuyapaipe, Inaja & Cosmit, Jamul, La Jolla, La Posta, Los Coyotes, Manzanita, Mesa Grande, Pala, Pauma & Yuma, Rincon, San Pasqual, Santa Ysabel, Sycuan, Viejas, Fort Yuma Quechan
    • Tribal self-response rates have been reportedly low due to Tribes just beginning to receive their U/L packets. HTC Focus: Pala, Pauma, La Jolla Reservations
Neighborhood Focus: 54 Census Tracts
Activities:
  • July 8th beginning at 9 a.m.: and continuing throughout the week: Karen Organization of San Diego will host a phone bank and connect via social to reach Karen, Karenni, and Burmese speakers.
  • July 8th beginning at 2:30 p.m.: Count Me 2020 Coalition will host a virtual town hall via Facebook featuring Dr. Tom Wong, associate professor of political science at UC San Diego, who will dive into Census Data!. Media is welcome.
    • Social ThunderWave!!!
      • During the townhall, post a census message with the #countme2020 #SanDiegoCounts #ImperialCounts #CaliforniaCounts #2020census #CountMeIn.

      • LET’S DO IT ALL AT THE SAME TIME! We will call for it during the meeting!
  • July 8th from 2 p.m. to 3 p.m.: Employee Rights Center will host a FB live event – South County training for community leaders to learn about the importance of the Census, https://www.facebook.com/events/577962479458659/.
  • July 8th from 2 p.m. to 5 p.m.: Chula Vista – Promotoras conducting Census outreach at local food distribution at the Loma Verde Recreation Center.
  • July 8th from 2 p.m. to 4 p.m.: Bayside Community Center will host K12 Meal Distribution of fresh bread, non-perishable food boxes, fresh produce from local community gardens and the Bayside Co-op Garden, Count Me 2020 swag (e.g., shirts, tote bags, masks) and educational info. Bayside Staff will be available to answer questions for food recipients re: their census and how to complete it if they haven’t already.

July 8th from 4pm to 6pm: Join the Census Caravan in National City at the Morgan Kimball Towers to raise the awareness of being counted in Census 2020.

4:00pm Decorate cars in front of 1317 D Ave., National City.

5:00pm Leave Morgan Kimball Towers. Route map to be distributed onsite.

Participants will receive a free Census facemask! *While supplies last.

**PPE & social distancing will be enforced. Please wear your facemask, bring hand sanitizer & remain 6” apart.

For additional details, contact JoAnn Fields, (619) 884-9886 or Tana Lepule, (619) 886-5688.

Day 4: July 9 - Our Future Counts!

Download Day 4 Graphics

Day 4 Theme: Uplift The Importance of the 2020 Census.

Hashtags: #countme2020 #EveryoneCounts #CaliforniaCounts #2020census #CountMeI

MESSAGE 1: The Census determines the next 10 years. Take the 2020 Census today to help build a better future for our families and for our communities. #countme2020 #EveryoneCounts #CaliforniaCounts #2020census #CountMeIn

Key points:

  • Our Kids Count: Babies born on or before April 1, 2020 are counted in the Census! Kids ages 0-5 are one of the most undercounted groups in the Census. #OurKidsCount
  • Our Elders Count: The Census determines funding for programs that we can all depend on when we get older, including housing, nutrition, and healthcare. Our elders care for the future of our community. It’s important we count our elders and care for their future.
  • Our Future Resources: The Census determines $1.4 trillion in federal funding is distributed nationwide. This includes resources for: housing, healthcare, and social services.
    Take the Census today!
Activities:
  • July 9th beginning at 9 a.m.: and continuing throughout the week: Karen Organization of San Diego will host a phone bank and connect via social to reach Karen, Karenni, and Burmese speakers.
  • July 9th from 12 p.m. to 1 p.m.: Census Power Hour, w/JoAnn Fields, featuring: Nancy Sasaki, CEO United Way of San DIego County.
  • July 9th beginning at 12 p.m.: The San Diego LGBT Community Center will reach out by text message to ask supporters if they’ve completed the Census.

Day 5: July 10 - GET OUT THE COUNT!

Day 5 Theme: Uplift the Power We Have to Ensure Everyone Counts!

Hashtags: #countme2020 #ImperialCounts #SanDiegoCounts #everyonecounts #CaliforniaCounts #2020census #CountMeIn

 MESSAGE 1: Help Get Out the Count from the Safety of Your Home! Text your friends & neighbors. Call Family Members. Email your Team at Work. Take the Census Today! #countme2020 #ImperialCounts #SanDiegoCounts #everyonecounts #CaliforniaCounts #2020census #CountMeIn

Activities:

  • Take the #Census Challenge
  • July 10th at 2 p.m.: Union of Pan Asian Communities (UPAC) will host a weekly food distribution in City Heights and will continue to provide Census education materials.
  • July 11th: City of Escondido will host a Census caravan. Additional details coming.

Partner Actions

In line with the daily themes we encourage all of partners to share and post aligning social media, host virtual events, and share messages to increase outreach and amplify our work.

DAILY ACTIONS YOU CAN EASILY TAKE

Spend the week lifting up your work in our communities, as we all step up to deal with an unprecedented time while still trying to get the best count possible!

  • Join us for our Virtual Events
  • Share our daily graphics and messages with the [#countme2020] hashtag
  • Encourage everyone you know to take the Census now.

You can also:

  1. Host a livestream of a celebration or event
  2. Put up Blog Posts on your site and link to countme2020.org
  3. Tell your neighbors to do the Census.
  4. Change your Email Signature to one off the countme2020 graphics.
  5. Host a text messaging/ phone banking party.
  6. Use the CountMe2020 Facebook Frame or Avatar
    1. coming!
  7. Film yourself for 30 seconds talking about the Census and post on Social with the #iCount hashtag.
  8. Use the daily Count Me 2020 Hashtags: #countme2020 #ImperialCounts #SanDiegoCounts #CaliforniaCounts #2020census #everyonecounts
  9. Share Census materials with community members.
  10. Host a caravan + parked “car rally” so people can complete the Census by phone and can also ask questions from trusted community members.
  11. Record a message to inspire your neighbors to complete the 2020 Census. Shoot a quick video, take a selfie, or both! It only takes a few minutes. Feel free to film at home or out in the neighborhood—maybe your stoop or street, a transit stop, a local business. And do you speak a language other than English? Great! Please submit videos in both English and the other language to help us reach the largest audience possible.

Partner Events and Activities : as of 7/2

Note: Schedule and activities are subject to change based on local conditions and pending health orders from the State of California and the County of San Diego.
  • July 6th beginning at 9 a.m.: and continuing throughout the week: Karen Organization of San Diego will host a phone bank and connect via social to reach Karen, Karenni, and Burmese speakers.
  • July 6th from 2 p.m. to 3 p.m.: Chula Vista Community Collaborative will host “Mask Monday”, free mask giveaway including a Census Flyer at Vista Square campus.
  • July 6th from 5 p.m. to 7 p.m.: ERRRVERYBODi Line Dancers, BAPAC SD, API Initiative, and Paving Great Futures will host “Census 2020 Happy Hour”, with dancing and giveaways.
  • July 7th from 9 a.m. to 11 a.m.: The San Diego LGBT Community Center will promote the Census by including flyers in food boxes passed out to 350 families who’ll attend our monthly food bank.
  • July 7th from 9:30 a.m. to 11 a.m.: Bayside Community Center will distribute fresh bread, toiletries, Count Me 2020 swag (e.g., shirts, tote bags, masks) and educational info. Bayside Staff will be available to answer questions about the census and to inquire with each food distribution recipient if s/he has completed the Census.
  • July 7th from 10 a.m. to 12 p.m.: NLRC will continue Census education to migrant workers and members of tribal communities at Pauma Health Care Center with the Feeding San Diego mobile pantry.
  • July 7th beginning at 12 p.m.: Census Power Hour, w/JoAnn Fields, featuring: Diana Rosas, USCB Partnership Specialist in Imperial County and Connie Hernandez, Program Manager Region 10, California Complete Count.
  • July 7th beginning at 6 p.m.: Universidad Popular launches their virtual townhall series on Facebook Live featuring council members from North County. The first one features San Marcos Councilmember María Nuñez from District 1, and will be presented in Spanish. Media is welcome to log in.
  • July 8th beginning at 2:30 p.m.: Count Me 2020 Coalition will host a virtual town hall via Facebook featuring Dr. Tom Wong, associate professor of political science at UC San Diego, who will dive into Census Data!. Media is welcome.
  • July 8th from 2 p.m. to 3 p.m.: Employee Rights Center will host a FB live event – South County training for community leaders to learn about the importance of the Census.
  • July 8th from 2 p.m. to 5 p.m.: Chula Vista – Promotoras conducting Census outreach at local food distribution at the Loma Verde Recreation Center.
  • July 8th from 2 p.m. to 4 p.m.: Bayside Community Center will host K12 Meal Distribution of fresh bread, non-perishable food boxes, fresh produce from local community gardens and the Bayside Co-op Garden, Count Me 2020 swag (e.g., shirts, tote bags, masks) and educational info. Bayside Staff will be available to answer questions for food recipients re: their census and how to complete it if they haven’t already.
  • July 9th from 12 p.m. to 1 p.m.: Census Power Hour, w/JoAnn Fields, featuring: Nancy Sasaki, CEO United Way of San DIego County.
  • July 9th beginning at 12 p.m.: The San Diego LGBT Community Center will reach out by text message to ask supporters if they’ve completed the Census.
  • July 10th at 2 p.m.: Union of Pan Asian Communities (UPAC) will host a weekly food distribution in City Heights and will continue to provide Census education materials.
  • July 11th: City of Escondido will host a Census caravan. Additional details coming.
  • Date TBD: Volunteers from Majdal Center will conduct phone banking outreach to members of the Middle Eastern and North African communities and will also distribute flyers and answer questions at popular locations in East County San Diego. Additional details coming.

Press + Media

NOTE: If the media contacts you directly, please send inquiry to Scatena Daniels for timely response and evaluation.

  • Scatena Daniels is lead on all media outreach for Count Me 2020 Coalition and events/activities related to Week of Action.
  • News releases and media advisories describing partner efforts will be distributed and personally pitched to a well-curated media contact list.
  • Media opportunities will be shared to ensure diversity and geographic reach.
  • Interviews to be arranged with/for CBO spokespersons.
  • Please inform Scatena Daniels if you wish to invite media to cover an event, initiative, etc. during the Week of Action and beyond. Streamlining media outreach through Scatena Daniels ensures united front and strategic push. Ideas welcome, we are here to lift up your activities.
  • Please send high-res, good quality images and video to Scatena Daniels. Review guidelines and details in Tip Sheets in this tool kit.
  • Scatena Daniels and Ark Marketing are managing a TV segment with Viet TV. Goal is to air during the Week of Action.
  • The San Diego LGBT Community Center is on deck to participate in Facebook Live interview with The San Diego Union-Tribune on July 6. Please tune in to support and share the interview on your social feeds.
  • Media training can be provided, if needed.
  • Your contacts:
    • Denise Scatena / denise@scatenadaniels.com
    • Ann Marie Price / annmarie@scatenadaniels.com
    • Alejandra Enciso-Dardashti / alejandra@scatenadaniels.com

Car Caravan Best Practices

With social distancing requirements, car caravans have become a popular form of direct action, allowing participants to safely social distance in their vehicles while spreading a collective message.

A caravan is a group of vehicles traveling together for safety towards a shared goal and destination. All over the internet people have shared caravan celebrations for graduations, birthdays, and protests. This option could be good for your team if most team members are within driving distance of each other and are well connected to your neighborhoods; you’re able to spread the word quickly and across a variety of platforms; and have access to party decorations and speakers.

Potential Programming:

  • Social distancing car decorations at the starting rally with celebratory music.
  • Disperse mutual aid resources, masks, and supplies for community members.
  • Begin your caravan route, plan ahead, possibly include significant neighborhood landmarks and locations.Goals + Calls to Action:
  • Bring together your community, and partners in a safe and responsible way that still builds connection and solidarity. 
  • Share the significance of the 2020 Census and how this current mobilization of power can be reflected in political representation and community funding. 
  • Center joy and hope as the energy needed to fuel lasting movements for liberation and democracy. 
  • Make space for education and invite folks to complete the Census during the parked “car rally” as well as in their invitation to the event.

FAQ [from CA Census]

  • Census data informs how billions of dollars in federal funding impacts the lives of every Californian.
  • Census data informs funding for key programs such as Head Start, childcare and development programs, community mental health programs, educational and health care resources, and much more.
      1. For every person uncounted, California could lose $1,000 per year for the next ten years. 
      2. Completing your Census helps ensure California receives the funding for more health care services, parks, and services that support your community. 
      3. Participating in the 2020 Census ensures that our communities have fair representation. 
      4. The Census determines how many seats each state receives in the House of Representatives and votes in the Electoral College. 
      5. State and local government officials redraw the boundaries of Congressional districts, state legislative districts, and other local districts to account for population shifts. 
      6. Census data is used by businesses to decide where to invest. Non-profits, academics and policymakers also use Census data for crucial research and decisions.
  • programs, nutritional
  • No! Everyone can complete the form today: Online at my2020census.gov By phone at 844-330-2020 By mail if you received a paper form
  • You should complete the form as soon as possible to avoid a visit from an enumerator.
  • COVID-19 has impacted our ability to safely conduct person-to-person outreach.
  • We adjusted outreach and tactics, remained focused on finding new and innovative ways to reach the hardest-to-count Californians, all while protecting public health.
  • Our partners are reaching the hardest-to-count communities through phone banking, mailers, webinars and virtual events.
  • We know our most vulnerable communities are disproportionately impacted by the public health crisis; this makes our outreach efforts important

 

 

 

 

  • California is implementing the largest mobilization of partners in the State’s history by investing an unprecedented $187.2 million to educate and activate the 11 million hardest-to-count Californians (estimated 3.5 million – 4.1 million hardest-to-count households) to participate in the 2020 Census.

  • We are leveraging trusted messengers – individuals, organizations and even platforms – to help educate Californians about the Census, why it matters and how to participate.

  • The campaign includes more than 120 contractors including local governments, Tribal Governments, community-based organizations and media. 

  • With these partners, we are running a multilingual, inclusive campaign that reminds people that every Californian has a voice and deserves to be heard and to be counted.
  • California is the hardest-to-count state in the nation and has been undercounted in every Census since the very first count in 1790.
  • We estimate that California’s hard-to-count population is approximately 11 million people – larger than the entire state of Georgia.
  • California faces a number of unique challenges, which include, but are not limited to:
    1. The diversity of the population.
    2. Population and geographic size of the state
    3. First digital census
    4. Distrust in federal government
  • These challenges require intentional approaches and enormous resources to reach, educate, and motivate the hardest-to-count Californians to participate

 

 

 

    •  

 

 

  • There are three easy ways to fill out the form:
    1. Online at my2020census.gov 
    2. By phone at 844-330-2020 (a list of in-language options is available here)
    3. By mail if you received a paper form.

The Census is comprised of 9 simple and confidential questions.

  • Questions include your name, address, age, gender, race and ethnicity.
  • Californians should self-identify regarding race, ethnicity and gender.

The Census counts everyone living in the United States, regardless of their background or immigration status.

  • The Census won’t ask about citizenship.
  • Your responses to the Census are protected by law and cannot be shared with, or used by, any government agency.
  • Answers cannot be used for law enforcement purposes or to determine eligibility for government benefits or immigration enforcement.
  • Make sure you count everyone in your home. This includes any friends or family members who are living and sleeping there most of the time as of April 1.
  • The deadline for both self-response and NRFU have been extended to October 31

 

 

 

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