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Count Me 2020

Count Me 2020 is a coalition of over 100 community organizations and civic groups working to ensure a complete and accurate 2020 Census count in San Diego and Imperial Counties.

Our outreach focuses on ensuring that the 255,612 to 783,277 individuals who are considered “Hard-to-Count” in our Region (San Diego and Imperial Counties) are counted and represented. 

Our organizing approach is to nurture a culture of trust, engagement, buy-in, and civic participation aiming to reach, educate, motivate, and activate individuals who are traditionally excluded and undercounted. 

We coordinate closely with governments, businesses, and other efforts, and welcome all who care about our communities’ representation and proper funding distribution to join us!

Please sign-up for announcements, events, information,  and upcoming Count Me 2020 activities!

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  • Featured press release

    California State Census Office Awards $1.6M to “Count Me 2020 Coalition” to Reach Hard to Count Communities in San Diego and Imperial Counties

    March 13, 2019
    Contact: Anonymous

    Coalition of Over 100 Local Community Partners Involved in Effort Led by United Way of San Diego County

    SAN DIEGO (March 12, 2019) – Count Me 2020, a coalition of over 100 community-based organizations and other partners, led by the United Way of San Diego County, has been awarded a major contract of $1.66 million to coordinate Census 2020 outreach. The contract from the California Complete Count Committee designates United Way of San Diego County as the Primary Administrative Community-Based Organization (ACBO) for San Diego and Imperial Counties (Region 10) with a mandate to ensure that everyone in the region is counted.

    San Diego and Imperial Counties have some of the hardest to count regions in California, with an estimated 255,000 to 783,000 individuals considered extremely hard to count. The Count Me 2020 Coalition and its partners will use trusted community messengers across both counties to ensure that hard to count communities are accurately counted. This outreach by community-based organizations will also address specific language needs, crucial in a region with over 80 distinct languages.

    “As a trusted local nonprofit for 99 years, United Way is excited and honored to be leading the Count Me 2020 Coalition in this crucial work, as our focus is always on aligning and leveraging local resources and partners,” said United Way of San Diego County President and CEO Nancy L. Sasaki. “Further, our family stability work requires that we have an accurate census count across all populations, as this impacts programs such as SNAP, Medicaid and other funding sources for families.”

    A complete and accurate count is essential to ensure federal, state and county dollars are adequately distributed to local communities, as well as to determine future congressional seats.

    Alan Kaplan, director of Engage San Diego, a community engagement network that works to build civic infrastructure, said: “Engage San Diego is proud to be working with United Way of San Diego County and the Count Me 2020 Coalition to support this important work! The Count Me 2020 Coalition is the broadest group of partners in the region, committed to making sure that all of us can work together to reach the hardest to count populations. We worked hard to make sure that we would have the most inclusive and community-focused RFP in the state, and we are elated that the State of California recognized our commitment! Now we have to get to work and make some real impact to count everybody in 2020!”

    Arcela Nuñez-Alvarez, research director of the National Latino Research Center at California State University San Marcos works with community-based organizations and local government to foster regional collaboration and provide training to prepare a multilingual and multicultural cadre of community educators, promotores and community leaders to serve as census outreach

    ambassadors. Dr. Nuñez-Alvarez said, “It is our civic duty to uphold the Constitution ensuring every person is counted in Census 2020. Everyone can help to reduce or eliminate barriers to participation by helping our family and neighbors understand the importance of the census, how to participate and reminding them that in our democracy, every person counts and matters!”

    The Coalition has been meeting regularly since December 2018 to develop inclusive community engagement processes, gain local buy-in, and share information regarding deadlines, structures and support networks available to groups interested in supporting the Census. This collaborative process will continue as additional community-based subcontractors and collaborators are determined in the coming months to support Census outreach.

    To learn more about the outreach and implementation of the Count Me 2020 Plan, please join the Coalition, attend the next community meeting on March 26, and save the date for the Region 10 launch on April 2. Details can be found at www.countme2020.org.

    About Count Me 2020 Coalition

    Count Me 2020 is a coalition of over 100 community organizations and civic groups working to ensure a complete and accurate 2020 Census count in San Diego and Imperial Counties. Outreach focuses on ensuring that the 255,000 to 783,000 individuals who are considered “hard to count” in San Diego and Imperial Counties are counted and represented.

    The Coalition’s organizing approach is to nurture a culture of trust, engagement, buy-in and civic participation to reach, educate, motivate and activate individuals who are traditionally excluded and undercounted. Count Me 2020 coordinates closely with governments, businesses and other efforts, and welcomes all who care about our communities’ representation and proper funding distribution to join us! Learn more at www.countme2020.org or fb.me/countme2020.

    About United Way of San Diego County

    For 99 years, United Way of San Diego County has disrupted cycles of poverty by developing long-term solutions for children and families. United Way plays a unique role in the San Diego community, bringing people and resources together to spark breakthrough community action that elevates every child and family toward a brighter future.

    Developing regional partnerships around effective practices, the organization makes measurable, significant change in the education and success of children from cradle to career and helps families have the support needed to ensure that success. United Way focuses on educational milestones, such as kindergarten readiness, third-grade literacy, high school preparation, and college and career pathways. LIVE UNITED is a call to action for everyone to get involved by donating and volunteering. Learn more at www.uwsd.org, the blog, Facebook and Twitter.

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  • Latest from the blog

    In a Win for Hard to Count Communities, the U.S. Supreme Court Rejects the Trump Administration’s Explanation for Including the Citizenship Question in the 2020 US Census, Sending Case Back to Lower Courts.

    Media Statement: June 27, 2019 In a Win for Hard to Count Communities, the U.S. Supreme Court Rejects the Trump Administration’s Explanation for Including the Citizenship Question in the 2020 US Census, Sending Case Back to Lower Courts. From Count Me 2020 Coalition The Count Me 2020 Coalition is elated with the Supreme Court of the United States decision to reject the Trump Administration’s explanation for including the citizenship question on the upcoming census. The coalition is pleased that the Supreme Court found the official explanation was implausible and legally inadequate, sending the case back to lower courts for further action. Count Me 2020 calls on the Commerce Department and the Census Bureau to respect the Supreme Court’s decision and immediately proceed with the preparations for a 2020 Census that does not include the citizenship question. Count Me 2020 maintains our position that the citizenship question should not be included, as it will create another barrier to full participation for hard to count communities, making it harder to obtain a complete population count. Count Me 2020 strongly encourages all residents of San Diego and Imperial Counties to fully participate in the count, so that proper political representation and resources are fairly allocated. The census is vital to the fair distribution of billions of dollars in resources and to ensure fair representation. The opportunity to achieve an accurate count happens once every 10 years and Count Me 2020 and its partners will be working to ensure that hard to count communities get accurate information about the confidentiality of Census data so they can confidently and securely participate in the 2020 Census. Count Me 2020, a network of more than 100 community based organizations working to ensure a complete and accurate 2020 census count, was formed to support the hard to count communities of San Diego and Imperial Counties with trusted messenger organizations and will continue our work to ensure maximum participation and inclusion in the 2020 census — particularly among hard-to-count communities like people of color, urban, rural, and low-income households, immigrants, LGBT communities, limited-English proficient populations, and young children. Historically, hard to count communities face many obstacles to completing their census questionnaire such as limited English proficiency and lack of awareness and resources about how the data will benefit all communities. As the regional agencies appointed to coordinate 2020 Census outreach, the San Diego Association of Governments (SANDAG) and the County of Imperial are responsible for leading public education efforts alongside local jurisdictions. Count Me 2020 is working together with SANDAG and the County of Imperial to encourage everyone in the San Diego and Imperial region to be counted. For more information,  and access to resources and to see a list of current signers to the statement, visit CountMe2020.org. Information is also available via phone at or call NALEO Education Fund’s toll-free national census bilingual hotline at 877-EL-CENSO (877-352-3676) Monday through Friday from 8:30 a.m. to 8:30 p.m.   This list is not inclusive of all signers and more organizations are currently signing on, please check back often for updates. In Solidarity,  Alianza ComunitariaAlliance San DiegoAsian Pacific Islander InitiativeBayside Community CenterCasa FamiliarCenter for Social Advocates San Diego County (CSA)Center on Policy Initiatives (CPI)Chicano FederationChula Vista Community CollaborativeCity Heights Community Development CorporationComite Civico Del Valle, IncCouncil of Philippine American Organizations (COPAO)County of Imperial Employee Rights Center (ERC)Engage San DiegoFern Street Community ArtsHanana Community CenterHome Start, Inc. Horn of AfricaHouse of ChinaInterfaith Community ServicesJOBLeague of Women Voters, San DiegoMas PaceMid-City CANNational Latino Research CenterPartnership for the Advancement of New Americans (PANA)Paving Great FuturesPillars of the CommunityPlanned Parenthood of the Pacific SouthwestRISE San DiegoSAY San DiegoSomali Bantu Association of AmericaSurvivors of Torture, International The San Diego LGBT Community CenterUnion of Pan Asian Communities (UPAC)United Taxi Workers of San DiegoUnited Way San DiegoUniversidad PopularUrban LeagueViet Vote San DiegoYouth Will About Count Me 2020 Coalition Count Me 2020 is a coalition of over 100 community organizations and civic groups working to ensure a complete and accurate 2020 Census count in San Diego and Imperial Counties. Outreach focuses on ensuring that the 255,000 to 783,000 individuals who are considered “hard to count” in San Diego and Imperial Counties are counted and represented. The Coalition’s organizing approach is to nurture a culture of trust, engagement, buy-in and civic participation to reach, educate, motivate and activate individuals who are traditionally excluded and undercounted. Count Me 2020 coordinates closely with governments, businesses and other efforts, and welcomes all who care about our communities’ representation and proper funding distribution to join us! Learn more at CountMe2020.org
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    2020 Census Launch

    LOCAL PUBLICATIONS KPBS Ebone Monet, Census Coalition Wants All Residents In San Diego, Imperial Counties To Be Tallied - https://www.kpbs.org/news/2019/mar/28/us-census-may-have-hard-time-counting-783000-peopl/ NBC 7/Telemundo 20 – Reporter Liberty Zabala, including 4/1 morning live shots, including at 11 a.m.: https://www.nbcsandiego.com/on-air/as-seen-on/City-Leaders-Making-Sure-Every-San-Diegan-Counts_San-Diego-507972942.html ABC 10 – Reporter Amanda Brandeis, ABC Facebook: https://www.facebook.com/ABC10News/posts/2672590029450129, Reporter Facebook: http://bit.ly/2K48A10 and Reporter Twitter: https://twitter.com/10NewsBrandeis/status/1112829912941883392 UT – Reporter Morgan Cook: Top story on Local section print edition 4/2: Essential California e-newsletter and online: https://newsletters.tribpub.com/newsletter/san-diego/essential-california-04-01-2019-2/ Oceanside News – https://www.osidenews.com/2019/04/02/california-state-census-awards-3-2m-to-count-me-2020-coalition-and-sandag/ and Facebook: http://bit.ly/2K2VH7l Rancho Santa Fe Review (UT article) – https://www.ranchosantafereview.com/Sd-me-census-county-story.html Collaboration of local leaders launches effort to reach hard-to-count populations for 2020 Census  SANDAG Receives $1.5 Million Grant in Preparation for 2020 Census  (Times of San Diego) Daily Business Report-April 2, 2019: Census awards $3.2 million to groups to reach ‘hard to count’ populations, sixth story  (SD Metro) Campaign underway to count every San Diegan for 2020 census (10 News) EVERYBODY COUNTS: LOCAL LEADERS LAUNCH 2020 CENSUS OUTREACH  (The Vista Press) Voice of San Diego’s Morning Report newsletter: https://www.voiceofsandiego.org/topics/news/morning-report-sweetwater-to-pay-2m-to-former-student-abused-by-rotc-instructor/ El Latino newspaper (in print too): https://www.ellatinoonline.com/2019/apr/04/preparan-censo-2020-a-un-ano-del-conteo-poblacional-buscaran-llegar-a-la-poblacion-mas-dificil-de-contar/ Televisa – Reporter Jose Antonio Aviles, including 4/1 morning live shots, online story: http://xewt12.com/censo-sd-espera-incluir-a-todos-los-ciudadanos/   BROADCAST VIDEOS & RADIO CLIPS Local leaders and SANDAG launch 2020 Census outreach event  (KUSI) Local government leaders join 2020 Census outreach event   (KUSI) Local leaders and SANDAG launch 2020 Census outreach event today (KUSI) California awards over $1.5 million to local coalition for 2020 census coordination (KUSI) Count Me 2020 starts census outreach campaign with communities  (KPBS) Count Me 2020 launches outreach campaign with SANDAG  (KPBS) SANDAG uses $3 million grant for 2020 Census outreach efforts  (KOGO)  Campaign underway to ensure accurate census count (10 News) Count Me 2020 focuses on accurate representation in 2020 Census (NBC 7) San Diego launches campaign to ensure accurate 2020 census count (10 News)   Local census funding also mentioned in this Los Angeles Sentinel piece: https://lasentinel.net/state-leaders-kick-off-100-3m-census-push-with-call-to-ethnic-media-cbos-to-help-get-word-out.html and ONMENews: https://www.onmenews.com/single-post/2019/04/02/State-leaders-Kick-Off-1003M-Census-Push-With-Call-to-Ethnic-Media-CBOs-to-Help-Get-Word-Out
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  • Upcoming events

    Quarterly Count Me Coalition

    When: Tuesday, August 13, 2019 at 12:00 PM

    Join us for our quarterly Count Me 2020 Coalition meeting. 

    Details to come. 

    Who's attending
    Hazem Hazem Marisol Turincio Shannon Bradley Darlanne Mulmat Filipa Rios Ahmad Ahmad Jesus Rey Arcela Nunez-Alvarez Nancy Telford Ian Gordon Louise Groszkruger Kim Heinle Megan Thomas Roberto Garcia
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